A Middle Eastern customer carrying an official minMAX shopping bag during a street interview

minMAX · COSONIC

Made for real life. Built to travel further.

Two coordinated small-appliance brands, shaped around useful products, recognizable retail experiences, and the needs of global markets.

Small appliances · Wholesale-ready assortments · Export support

Trusted brands, global reach.

Yiwu Yida Electric Appliance operates minMAX and COSONIC as a coordinated small-home-appliance platform. Reliable products, flexible packaging solutions, and export experience help partners build clearer category offers for different channels and markets.

6,000,000
Export Amount
20+
Years of Industry Experience
3-Day
Shipping Cycle
18+
Core Categories
100+
Countries
800+
Models in Stock
minMAX and COSONIC retail storefront in Yiwu International Trade City
minMAX and COSONIC outdoor brand campaign in a city setting

Our Vision

To build a world-class small appliance brand.

We are committed to providing overseas customers with quality products and dependable service, while meeting the everyday small appliance needs of families around the world.

Partner with Yida

Our History

From today’s coordinated two-brand portfolio back to our first counter in Yiwu, each milestone reflects a clearer identity, broader product experience, and closer connection with overseas customers.

  1. 2026
    minMAX exhibition booth presenting a broad range of small appliances

    Products and packaging entered a new chapter

    We comprehensively upgraded products and packaging to build a stronger, more consistent international brand image. Today, the portfolio covers 18+ core categories and 800+ products, with sales to more than 100 countries.

    18+
    core categories
    800+
    products
    100+
    countries
  2. 2020
    Outdoor brand display featuring minMAX, COSONIC, and a coordinated appliance range

    COSONIC joined the brand family

    COSONIC was introduced as a sub-brand, adding a practical second identity for everyday appliance ranges and giving overseas customers more flexibility across assortments and channel programs.

  3. 2012
    The minMAX team gathered in front of a branded minMAX wall

    The minMAX trademark was registered

    Registering the minMAX trademark gave the growing product range a distinct identity and established the foundation for a more recognizable brand across products, packaging, and customer communication.

  4. 2005
    The original small appliance counter in Yiwu International Trade City in 2005

    The first counter in Yiwu

    We entered the small appliance industry at booth 16137 on the third floor of District 2, Yiwu International Trade City. Direct customer contact shaped our understanding of products, markets, and dependable service.

Two brand voices. One practical platform.

The two identities give buyers room to shape a range without losing consistency across products, packaging, and retail presentation.

Primary brand

Energetic, contemporary, and design-conscious—created for visible product stories and coordinated ranges across the modern home.

Discover minMAX
minMAX retail color-box system
Companion brand

Practical and adaptable—built around dependable everyday appliances and flexible programs for varied channel needs.

Discover COSONIC
COSONIC retail color-box system
Brand touchpoints

A consistent brand, beyond the product.

From sales meetings and exhibitions to dealer teams and everyday customer touchpoints, coordinated brand materials help minMAX remain recognizable wherever the business is presented.

Green minMAX branded notebook for sales meetings
01NotebookSales meetings & range reviews
White and green minMAX branded umbrella
02UmbrellaOutdoor and event visibility
Green minMAX team polo shirt
05TeamwearA coordinated dealer presence
Green minMAX branded pen
03PenEveryday sales support
Green minMAX branded reusable bottle
04BottleUseful brand recall
Production & quality

Made with discipline. Tested for reliability.

Color boxes are formed and packed to the approved artwork and order specification. During production, powered function tests and visual inspections check assembly, performance, and finish—helping every shipment meet the agreed product and packaging standard.

Workers forming and packing printed color boxes on a small-appliance production line
Color-box production
Electric kettles undergoing powered function and performance testing
Powered quality testing
Quality & compliance

Quality documented. Compliance verified.

Independent test reports and conformity documents support selected products across key international markets. Requirements are confirmed by model, destination market, and order specification before production.

Intertek EMC verification
Bureau Veritas LVD conformity
TÜV Rheinland Product safety test report
SGS GS certification

Certificates and reports shown are examples of model-level documentation. Scope, validity, applicant, manufacturer, and market suitability must be verified for each order.

Responsible growth

Practical choices, built for longer-term value.

Progress is most useful when it can be applied to real products and orders.

Better use. Longer value. More considered growth.
Winding road through a dense evergreen forest illustrating considered long-term growth
  1. 01

    Smarter material use

    Clearer materials and packaging

  2. 02

    Less avoidable waste

    Purposeful pack and shipment planning

  3. 03

    Dependable everyday service

    Products designed for repeated daily use

Workers handling molded fiber appliance packaging on a production line
Close view of corrugated board and molded fiber packaging materials

Let's Build What's Next

Tell us about your target market, product category, quantity, and certification requirements. Our team will respond within one business day with product options, catalog materials, and next-step quotation details.

minMAX and COSONIC product range with WhatsApp and WeChat QR codes
Website buyer assistantHow can we help?

Use the website directly for product questions, quotations, files or after-sales. WhatsApp is optional.

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